With November waning and the holidays in full swing we were prompted to take a stroll back through what went on during the month of November at Ancient Fire, and there has been plenty of action!
We completed our crowdfunding campaign early in the month, and while we didn’t reach our stated goal, we can’t say it was unsuccessful. We raised a little over $15K after fees, which is actually a solid outcome for a beverage campaign these days. We also had a strong average dollar per supporter, beyond the average of the majority of the recent beverage campaigns we surveyed. Thank you to everyone who supported us, we are working on getting swag moving so we can pack and ship perks next month. Once we get a bit closer to having all the pieces in place for opening we will update the entire community on our plans to get the #deliciousAF flowing.
Construction was completed the week before Thanksgiving, allowing us to get in and begin the decorating process. We’ve got a bar to build, tables and stools to setup, bathrooms to finish, a kitchen to outfit and of course painting. We’ve got a great space to work with and we can’t wait to get it completed and show it off both in person and in photos.
Equipment has also started to arrive. The picture above shows Jason smiling next to the 10BBL Brite Tank. Our 7BBL fermentors have also come home and are being cleaned up so they are ready to use. All the other goodies are coming in day by day.
Jason also attended the first NH Craft Brew Conference which brought together the craft brewing industry at UNH for a day of seminars and networking. Consuming the seminars from the business track, Jason immersed himself in topics like story telling & marketing, tap room experience development and prepping your sales team for success. For anyone thinking about opening a craft beverage business an event like this is a must to help you plan and strategize.
As we were thinking that November was busy we quickly realized it will likely be nothing compared to the coming months when we eclipse all the milestones we have in front of us as we speed towards our opening in Q1 2018.
Margot & Jason