Ancient Fire Mead & Cider – Award Winning World Class Meads & Ciders in New Hampshire

Author: jtphelps

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Give The Gift Of Ancient Fire For The Holidays!

THIS PROMOTION HAS ENDED. THANK YOU!

Looking for a gift for that difficult-to-buy-for craft beverage lover in your life? Well, we’ve got you covered with Ancient Fire gift cards.

From now until December 24th Ancient Fire is offering a 20% discount on the face value of gift cards!

Visit our 2017 Holiday Gift Card Promotion page for complete details and purchasing links.

Cheers!

 

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November Was A Busy Month

With November waning and the holidays in full swing we were prompted to take a stroll back through what went on during the month of November at Ancient Fire, and there has been plenty of action!

We completed our crowdfunding campaign early in the month, and while we didn’t reach our stated goal, we can’t say it was unsuccessful. We raised a little over $15K after fees, which is actually a solid outcome for a beverage campaign these days. We also had a strong average dollar per supporter, beyond the average of the majority of the recent beverage campaigns we surveyed. Thank you to everyone who supported us, we are working on getting swag moving so we can pack and ship perks next month. Once we get a bit closer to having all the pieces in place for opening we will update the entire community on our plans to get the #deliciousAF flowing.

Construction was completed the week before Thanksgiving, allowing us to get in and begin the decorating process. We’ve got a bar to build, tables and stools to setup, bathrooms to finish, a kitchen to outfit and of course painting. We’ve got a great space to work with and we can’t wait to get it completed and show it off both in person and in photos.

Equipment has also started to arrive. The picture above shows Jason smiling next to the 10BBL Brite Tank. Our 7BBL fermentors have also come home and are being cleaned up so they are ready to use. All the other goodies are coming in day by day.

Jason also attended the first NH Craft Brew Conference which brought together the craft brewing industry at UNH for a day of seminars and networking. Consuming the seminars from the business track, Jason immersed himself in topics like story telling & marketing, tap room experience development and prepping your sales team for success. For anyone thinking about opening a craft beverage business an event like this is a must to help you plan and strategize.

As we were thinking that November was busy we quickly realized it will likely be nothing compared to the coming months when we eclipse all the milestones we have in front of us as we speed towards our opening in Q1 2018.

Cheers!

Margot & Jason

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Mead & Cider Making at the 2018 Winemaker Magazine Conference

Interested in taking your mead and cider game to the next level? Come to the Winemaker Magazine Annual Conference next May in San Diego!

Jason will be leading two hands-on boot camps before and after the conference. One focused on cidermaking and the other meadmaking.

During the conference itself Jason will host a seminar on meadmaking in the General Winemaking track. Attend all of these great sessions to get tips on recipe construction, small batch processes, hints on how to make award winners as well as the chance to socialize with other mead and cider makers.

Interested Jason’s credentials? Check out the conference speakers list.

See you in San Diego!

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Demolition and Renovations Start at Ancient Fire

Last week the demolition and renovation work at Ancient Fire kicked off. Tradespeople from Paxor Construction, LLC of Merrimack, NH started removing walls, re-orienting doors and repairing drywall at the home of Ancient Fire.

This is standing near the inside end of the tap room looking towards the retail area, bathrooms and entrance to the manufacturing area (right). The remaining wall framing will be removed soon. In the completed design the bar will be the significant feature in this view, with tables and chairs around the are where the shot was taken. Across the way, to the left of the front door (which is obscured in this photo) will be our retail area where you will find swag, glassware, bottles to go, cocktail recipe cards, books, gifts and locally made foods for purchase.

This is a shot from the manufacturing area through what will be windowed double doors toward the front door. The prior photo would have been taken from inside the space to the left after the threshold for the door.

Jason is excited to be part of the construction team working on cleaning the concrete floors, painting and getting our sinks and fixtures on site and ready to go.

We are crowdfunding now to complete and decorate the tap room and retail areas. Check out The Mead Must Flow at Indiegogo.

Updates will be posted as additional progress is made.

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Cider Style Guide from the USACM

Paralleling other cider style references like the BJCP and GLINTCAP, and our own web site, the United States Association of Cider Makers recently updated their Cider Style Guide. The new version is very approachable and presents a series of categories and sub-categories to help people understand the different types of ciders and how to perceive them. A guide like this is a great resource for curious consumers. We’ve added it to our Resources section!

 

Earlier in 2017 I attained the Certified Cider Professional Level 1 certification from the same association. Their commitment to educational activities and materials on cider is definitely helping us spread the word about a beverage that we love!

Cheers!

Jason

 

 

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Channeling Our Passions Into a Complete Brand

Jason teaching a class about cider and cidermaking.

The word brand has been on “speed dial” in conversation between the members of the Ancient Fire team as well as the larger team we are working with during our startup. We don’t profess to completely understand all of the aspects of launching and managing a brand right now, but we do expect to learn.

When we’ve been talking about the mission behind our brand, we’ve been looking at what the total brand experience will be. We aren’t just a beverage producer, nor are we just alcohol salespeople. We are also evangelists, educators, connectors, pioneers, explorers and at the end of it all,  we are people craving connection, engagement and fun.

Two of the pillars of our mission are evangelism and education about craft beverage, and most often mead and cider. This is not a new role for us, but just like we are taking our hobby making the beverages pro, our education game is getting a bump too.  What will this mean for the Ancient Fire community?

  • Ancient Fire will be a resource for people curious about mead and cider, and more than just enjoying a glass or two. The Education & Resources section of our web site is the beginning of a Mead-o-Pedia of sorts to help people learn more about the beverages we are champions for.
  • Members of the Ancient Fire team will pen educational articles and blog posts for our own and other periodicals/web sites to publish. Further down we announce the newest article Jason authored about Session Meads just reaching readers now.
  • Sensory Training Thursdays – Once the tasting room gets into full swing Jason will be hosting a short primer on wine/mead/cider tasting every Thursday evening at the tap room. The goal is to help you better identify the beverages you like and arm you with the tools to find craft beverages that fit you everywhere you go.
  • Interactive and Hands-On Classes – Jason recently taught an introductory class on cider and cidermaking. This course, and a companion course on mead, will be hosted at Ancient Fire on a schedule to be determined in 2018.

We are excited to announce that in the most recent issue of Brew Your Own magazine, hitting newsstands and mailboxes shortly, an article on making Session Meads explains what these beverages are and provides tips on how to make them yourself at home. {When the article is posted on the web site for public viewing we will share the link. For now only subscribers have access. }

So, you can come and have a tasty beverage with us, but there will be so much more you will be able to experience as part of the Ancient Fire community. We hope our “total brand” will offer exciting opportunities for everyone!

If you are interested in helping launch these activities consider supporting our crowd funding campaign The Mead Must Flow. Thank you!

Cheers!

Jason

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Featured in the Hippo Press about Cider

Just hitting newsstands locally today!

The Hippo Press, the weekly Manchester area Arts & Culture magazine, is a great resource for what is happening in Manchester and beyond.

A few weeks ago Jason visited the Hippo offices and met Matt Ingersoll, the Food & Drink writer, and Matt asked about whether we could help him with an article on cider in New Hampshire. Of course we could! Contributing both via an interview, including a plug for Ancient Fire, as well as recommendations of other cider processionals to talk to in the state, the resulting article is a fantastic piece on the cider game here in New Hampshire. Take a look at Serious Cider.

Find a copy and take a read, better yet enjoy it over a pint of cider!

A basic process for making cider and tips for pairing cider with food were also provided by Ancient Fire. We are passionate about cider and we hope this article will spur more consumers to seek out what the ciders our region have to offer. When we open in 2018 you’ll be able to come and enjoy our unique expressions of cider as well!

Cheers!

Margot & Jason

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Ancient Fire Hits Yankee Brew News

With another from the “Coming Soon” bin, Ancient Fire made the What’s Brewing in New Hampshire section (p. 21) of the most recent edition of Yankee Brew News.

Find your copy at a local bottle shop or craft beer bar throughout New England, or peruse the digital edition at Yankee Brew News.

Remember, you’ll have known us when.

Cheers!

Margot & Jason