Author: jtphelps

Demolition and Renovations Start at Ancient Fire

Last week the demolition and renovation work at Ancient Fire kicked off. Tradespeople from Paxor Construction, LLC of Merrimack, NH started removing walls, re-orienting doors and repairing drywall at the home of Ancient Fire.

This is standing near the inside end of the tap room looking towards the retail area, bathrooms and entrance to the manufacturing area (right). The remaining wall framing will be removed soon. In the completed design the bar will be the significant feature in this view, with tables and chairs around the are where the shot was taken. Across the way, to the left of the front door (which is obscured in this photo) will be our retail area where you will find swag, glassware, bottles to go, cocktail recipe cards, books, gifts and locally made foods for purchase.

This is a shot from the manufacturing area through what will be windowed double doors toward the front door. The prior photo would have been taken from inside the space to the left after the threshold for the door.

Jason is excited to be part of the construction team working on cleaning the concrete floors, painting and getting our sinks and fixtures on site and ready to go.

We are crowdfunding now to complete and decorate the tap room and retail areas. Check out The Mead Must Flow at Indiegogo.

Updates will be posted as additional progress is made.

Cider Style Guide from the USACM

Paralleling other cider style references like the BJCP and GLINTCAP, and our own web site, the United States Association of Cider Makers recently updated their Cider Style Guide. The new version is very approachable and presents a series of categories and sub-categories to help people understand the different types of ciders and how to perceive them. A guide like this is a great resource for curious consumers. We’ve added it to our Resources section!

 

Earlier in 2017 I attained the Certified Cider Professional Level 1 certification from the same association. Their commitment to educational activities and materials on cider is definitely helping us spread the word about a beverage that we love!

Cheers!

Jason

 

 

Channeling Our Passions Into a Complete Brand

Jason teaching a class about cider and cidermaking.

The word brand has been on “speed dial” in conversation between the members of the Ancient Fire team as well as the larger team we are working with during our startup. We don’t profess to completely understand all of the aspects of launching and managing a brand right now, but we do expect to learn.

When we’ve been talking about the mission behind our brand, we’ve been looking at what the total brand experience will be. We aren’t just a beverage producer, nor are we just alcohol salespeople. We are also evangelists, educators, connectors, pioneers, explorers and at the end of it all,  we are people craving connection, engagement and fun.

Two of the pillars of our mission are evangelism and education about craft beverage, and most often mead and cider. This is not a new role for us, but just like we are taking our hobby making the beverages pro, our education game is getting a bump too.  What will this mean for the Ancient Fire community?

  • Ancient Fire will be a resource for people curious about mead and cider, and more than just enjoying a glass or two. The Education & Resources section of our web site is the beginning of a Mead-o-Pedia of sorts to help people learn more about the beverages we are champions for.
  • Members of the Ancient Fire team will pen educational articles and blog posts for our own and other periodicals/web sites to publish. Further down we announce the newest article Jason authored about Session Meads just reaching readers now.
  • Sensory Training Thursdays – Once the tasting room gets into full swing Jason will be hosting a short primer on wine/mead/cider tasting every Thursday evening at the tap room. The goal is to help you better identify the beverages you like and arm you with the tools to find craft beverages that fit you everywhere you go.
  • Interactive and Hands-On Classes – Jason recently taught an introductory class on cider and cidermaking. This course, and a companion course on mead, will be hosted at Ancient Fire on a schedule to be determined in 2018.

We are excited to announce that in the most recent issue of Brew Your Own magazine, hitting newsstands and mailboxes shortly, an article on making Session Meads explains what these beverages are and provides tips on how to make them yourself at home. {When the article is posted on the web site for public viewing we will share the link. For now only subscribers have access. }

So, you can come and have a tasty beverage with us, but there will be so much more you will be able to experience as part of the Ancient Fire community. We hope our “total brand” will offer exciting opportunities for everyone!

If you are interested in helping launch these activities consider supporting our crowd funding campaign The Mead Must Flow. Thank you!

Cheers!

Jason

Featured in the Hippo Press about Cider

Just hitting newsstands locally today!

The Hippo Press, the weekly Manchester area Arts & Culture magazine, is a great resource for what is happening in Manchester and beyond.

A few weeks ago Jason visited the Hippo offices and met Matt Ingersoll, the Food & Drink writer, and Matt asked about whether we could help him with an article on cider in New Hampshire. Of course we could! Contributing both via an interview, including a plug for Ancient Fire, as well as recommendations of other cider processionals to talk to in the state, the resulting article is a fantastic piece on the cider game here in New Hampshire. Take a look at Serious Cider.

Find a copy and take a read, better yet enjoy it over a pint of cider!

A basic process for making cider and tips for pairing cider with food were also provided by Ancient Fire. We are passionate about cider and we hope this article will spur more consumers to seek out what the ciders our region have to offer. When we open in 2018 you’ll be able to come and enjoy our unique expressions of cider as well!

Cheers!

Margot & Jason

Ancient Fire Hits Yankee Brew News

With another from the “Coming Soon” bin, Ancient Fire made the What’s Brewing in New Hampshire section (p. 21) of the most recent edition of Yankee Brew News.

Find your copy at a local bottle shop or craft beer bar throughout New England, or peruse the digital edition at Yankee Brew News.

Remember, you’ll have known us when.

Cheers!

Margot & Jason

The Buzz is Building!

JoAnn from Seacoast Online talked with us last week. Another coming soon plug!

http://www.seacoastonline.com/news/20171005/lets-talk-wine-feeling-mead

(The links don’t work, we reported it)

More Local Media Coverage

Since launching our crowdfunding campaign, two of our local news providers shared the details of our project!

Thank you Londonderry News

http://www.londonderrynh.net/2017/10/manchester-mead-and-cider-producers-launch-successful-crowdfunding-campaign/90991

and Manchester Ink Link!

https://manchesterinklink.com/manchester-mead-cider-producers-launch-successful-crowdfunding-campaign/

Thank you to everyone who has helped get us get our crowd-sourced funding off to a great start! The Taproom is going to be a fun place to hang out!

Margot & Jason

 

 

Launching the Ancient Fire Crowdfunding Campaign

Ancient Fire has launched our crowdfunding campaign with Indiegogo. Explore the campaign page at https://igg.me/at/ancientfire.

Thank you for your support!

 

 

 

Launching the Ancient Fire Brand

Margot and I have been working on quite a few different things for Ancient Fire in 2017, but one of them has been our visual branding. As we honed in on our logo design our excitement continued to grow. We are so happy to finally be able to debut our new visuals to our entire community!

The image at the head of this post is our primary logo, and one you should expect to see on all kinds of Ancient Fire branded materials. We went with a retro font, but a very straightforward representation of apples and honey, our two primary ingredients and basis for our products. Nobody should have trouble figuring out what we do! We have full color as well as black and white versions of this to use in the many different ways we will want to project our brand.

Elsewhere on the web site, social media and swag you will see this same image but you will also see other images that we will be using in different ways. 

To the right is a small format logo that we think will make a great sticker and might also show up on glassware. It is tight and focused, but no less expressive of goals of our brand.

Another image you may see will be the one below. This one re-organizes the elements of the core logo above and gives us some flexibility when horizontal space is tight, something that might be really useful for product labels.

In the coming weeks, and coincident with our crowd funding campaign, we will continue to debut usages of these designs. We look forward to community feedback as we work to get our brand out there.

We’d like to thank our designer Steve Lee for all of his consultation and effort to make this work what it is. Putting an exciting image to our vision is definitely going to be a vital part of our success.

Cheers!

Jason

 

Ancient Fire makes the Union Leader!

We made the front page of the Business Section of the Union Leader newspaper on Monday September 11th.

Read the full article Ancient Fire in the Union Leader 9-11-2017

 

 

 

 

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