Ancient Fire Mead & Cider – Award Winning World Class Meads & Ciders in New Hampshire

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November Was A Busy Month

With November waning and the holidays in full swing we were prompted to take a stroll back through what went on during the month of November at Ancient Fire, and there has been plenty of action!

We completed our crowdfunding campaign early in the month, and while we didn’t reach our stated goal, we can’t say it was unsuccessful. We raised a little over $15K after fees, which is actually a solid outcome for a beverage campaign these days. We also had a strong average dollar per supporter, beyond the average of the majority of the recent beverage campaigns we surveyed. Thank you to everyone who supported us, we are working on getting swag moving so we can pack and ship perks next month. Once we get a bit closer to having all the pieces in place for opening we will update the entire community on our plans to get the #deliciousAF flowing.

Construction was completed the week before Thanksgiving, allowing us to get in and begin the decorating process. We’ve got a bar to build, tables and stools to setup, bathrooms to finish, a kitchen to outfit and of course painting. We’ve got a great space to work with and we can’t wait to get it completed and show it off both in person and in photos.

Equipment has also started to arrive. The picture above shows Jason smiling next to the 10BBL Brite Tank. Our 7BBL fermentors have also come home and are being cleaned up so they are ready to use. All the other goodies are coming in day by day.

Jason also attended the first NH Craft Brew Conference which brought together the craft brewing industry at UNH for a day of seminars and networking. Consuming the seminars from the business track, Jason immersed himself in topics like story telling & marketing, tap room experience development and prepping your sales team for success. For anyone thinking about opening a craft beverage business an event like this is a must to help you plan and strategize.

As we were thinking that November was busy we quickly realized it will likely be nothing compared to the coming months when we eclipse all the milestones we have in front of us as we speed towards our opening in Q1 2018.

Cheers!

Margot & Jason

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Cider Style Guide from the USACM

Paralleling other cider style references like the BJCP and GLINTCAP, and our own web site, the United States Association of Cider Makers recently updated their Cider Style Guide. The new version is very approachable and presents a series of categories and sub-categories to help people understand the different types of ciders and how to perceive them. A guide like this is a great resource for curious consumers. We’ve added it to our Resources section!

 

Earlier in 2017 I attained the Certified Cider Professional Level 1 certification from the same association. Their commitment to educational activities and materials on cider is definitely helping us spread the word about a beverage that we love!

Cheers!

Jason

 

 

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Channeling Our Passions Into a Complete Brand

Jason teaching a class about cider and cidermaking.

The word brand has been on “speed dial” in conversation between the members of the Ancient Fire team as well as the larger team we are working with during our startup. We don’t profess to completely understand all of the aspects of launching and managing a brand right now, but we do expect to learn.

When we’ve been talking about the mission behind our brand, we’ve been looking at what the total brand experience will be. We aren’t just a beverage producer, nor are we just alcohol salespeople. We are also evangelists, educators, connectors, pioneers, explorers and at the end of it all,  we are people craving connection, engagement and fun.

Two of the pillars of our mission are evangelism and education about craft beverage, and most often mead and cider. This is not a new role for us, but just like we are taking our hobby making the beverages pro, our education game is getting a bump too.  What will this mean for the Ancient Fire community?

  • Ancient Fire will be a resource for people curious about mead and cider, and more than just enjoying a glass or two. The Education & Resources section of our web site is the beginning of a Mead-o-Pedia of sorts to help people learn more about the beverages we are champions for.
  • Members of the Ancient Fire team will pen educational articles and blog posts for our own and other periodicals/web sites to publish. Further down we announce the newest article Jason authored about Session Meads just reaching readers now.
  • Sensory Training Thursdays – Once the tasting room gets into full swing Jason will be hosting a short primer on wine/mead/cider tasting every Thursday evening at the tap room. The goal is to help you better identify the beverages you like and arm you with the tools to find craft beverages that fit you everywhere you go.
  • Interactive and Hands-On Classes – Jason recently taught an introductory class on cider and cidermaking. This course, and a companion course on mead, will be hosted at Ancient Fire on a schedule to be determined in 2018.

We are excited to announce that in the most recent issue of Brew Your Own magazine, hitting newsstands and mailboxes shortly, an article on making Session Meads explains what these beverages are and provides tips on how to make them yourself at home. {When the article is posted on the web site for public viewing we will share the link. For now only subscribers have access. }

So, you can come and have a tasty beverage with us, but there will be so much more you will be able to experience as part of the Ancient Fire community. We hope our “total brand” will offer exciting opportunities for everyone!

If you are interested in helping launch these activities consider supporting our crowd funding campaign The Mead Must Flow. Thank you!

Cheers!

Jason

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Launching the Ancient Fire Brand

Margot and I have been working on quite a few different things for Ancient Fire in 2017, but one of them has been our visual branding. As we honed in on our logo design our excitement continued to grow. We are so happy to finally be able to debut our new visuals to our entire community!

The image at the head of this post is our primary logo, and one you should expect to see on all kinds of Ancient Fire branded materials. We went with a retro font, but a very straightforward representation of apples and honey, our two primary ingredients and basis for our products. Nobody should have trouble figuring out what we do! We have full color as well as black and white versions of this to use in the many different ways we will want to project our brand.

Elsewhere on the web site, social media and swag you will see this same image but you will also see other images that we will be using in different ways. 

To the right is a small format logo that we think will make a great sticker and might also show up on glassware. It is tight and focused, but no less expressive of goals of our brand.

Another image you may see will be the one below. This one re-organizes the elements of the core logo above and gives us some flexibility when horizontal space is tight, something that might be really useful for product labels.

In the coming weeks, and coincident with our crowd funding campaign, we will continue to debut usages of these designs. We look forward to community feedback as we work to get our brand out there.

We’d like to thank our designer Steve Lee for all of his consultation and effort to make this work what it is. Putting an exciting image to our vision is definitely going to be a vital part of our success.

Cheers!

Jason